High Contrast Images

How to Choose Right High Contrast Images for Your Website

Currently, your website must have the ability to capture the user’s attention and influence their purchasing decision, thus improving the results of your online strategy. One of the resources that help achieve this goal are images and, therefore, it is essential to know the best tips for using high contrast images on web pages.

When you enter a web page that has careful images that fit perfectly with the style of the website, the taste it leaves you is very different from another web page with poor quality images or even no images at all.

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A website that uses high contrast mode images correctly has a lot to gain. It gives a touch of professionalism and greatly improves usability.

In addition, certain graphic resources help us to better understand what we want to communicate, improving the impression that the user may have towards us. In short, it significantly increases the potential of our website.

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From here, we want to give you a series of tips so that you are clear about how you can incorporate them into your web design, from how to obtain the images to how to use them and get the most out of them.


What Are Your Options Available for Website Images?

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It isn’t easy to choose images for your website. Each case is unique. You will need different materials if you are a personal brand or have an online store. These are still the best sources for quality images.

  • Image banks. Some of the most popular image banks are Pixabay, Bonus Designs, and Freepik. However, there are others. There are free and paid options for each website. These image banks offer a wide variety of images, including illustrations and vectors. It is important to remember that stock photos may end up taking the personality out of your brand. Therefore, it is best to combine them along with the options below.
  • Your photos or illustrations: Having exclusive photographs of yourself designed specifically for your brand, your products, or your services is, without doubt, a huge advantage. You can personalize it and make something unique to you. You can either hire a professional photographer or a talented illustrator to achieve the desired result. Yes, it is more expensive but the photos will reflect your brand’s added value and show greater professionalism.
  • Custom Images: Why not give stock images a personal touch using an editor such as Photoshop or Canva? This is an excellent way to save money while maintaining your originality and differentiation.

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Does Text or High Contrast Images on a Web Page Have More Value?

The correct answer is that both things have great weight. In the past, Google based its website positioning decisions almost exclusively on text and inbound links, but today it also takes graphic content into account.

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Marketing relies on visuals and Google knows it. In reality, the combination of both in a balanced way is the best recipe. A website based exclusively on visual content and that has hardly any text will not be well-considered by Google.

A website that only has text and no photographs will suffer the same fate. Ideally, a website should have at least one image per page and about 500 words as well.


Benefits of Using High-Contrast Images:

High-contrast images offer many benefits for websites, from accessibility to user engagement. Here are the top advantages that illustrate how using high-contrast pictures helps create an enhanced overall website experience.

Improved Readability and Legibility

Images with high contrast can greatly enhance readability when used behind textual content or any other type of material, making text easier to distinguish when its background and foreground colors differ dramatically, helping reduce eye strain while making content easier to consume, an especially useful benefit when used on websites with lots of textual material.


Add Visual Appeal

Images with high contrast will add vibrancy and visual interest to your website, drawing users’ eyes toward important elements on the page and leaving an indelible mark in visitors’ memories.

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This technique can make an especially strong statement about promotional and marketing content, creating an unforgettable visitor experience and helping your website make an impressionable statement about itself.


Accessibility & Inclusivity

High-contrast photos enhance accessibility. By adhering to web accessibility standards such as the Web Content Accessibility Guidelines, you can ensure your website will be usable by people with color or visual deficiencies and make content more easily recognizable when contrast is increased; aligning with inclusivity principles.


Clarity in Information

High contrast is crucial when providing information-heavy websites like e-commerce stores that display products or those providing statistics and data to users, so they can make informed choices or comprehend complex material more effectively.


Brand Impact

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High-contrast images can be an effective way to reinforce your brand identity. The color palette should complement that of your visual identity for maximum brand impact and longevity. Utilizing high-contrast visuals regularly will establish a solid brand presence.

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Mobile Responsiveness

High-contrast images are essential for mobile responsiveness, especially with the growing popularity of mobile browsing.

Because space on smaller screens is limited, maintaining visibility and clarity becomes even more critical, using high contrast ensures text and images remain legible across various devices for an optimal user experience.


Photographic Depth and Detail

High-contrast images can add depth and detail to photographic images, which is especially helpful on websites that rely heavily on photography.

By showing off these finer details of visual content creation, high-contrast images create an immersive user experience for website visitors.


Increased User Engagement

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Visuals can be an excellent way of increasing user engagement on websites, drawing viewers in with high-contrast pictures that draw their eye and create an inviting visual environment that prompts further exploration of your site by users.

Engaged visitors are likely to stay longer, click more, and leave with an improved impression of your brand overall.


Calls-to-Action Visibility

High contrast can help create clear and effective CTAs by making them stand out against their backgrounds, making it clear to users where they need to click or perform specific actions; and making navigation simpler as a result.


Aesthetic Versatility

Contrary to popular perception, high contrast does not have to mean monochromatic designs or bold ones; there is plenty of scope for aesthetic variety when creating high contrast using various color combinations, this allows for endless creative potential while providing visually pleasing and cohesive designs with added clarity and accessibility benefits.

The addition of high-contrast images to a website is a multidimensional approach that goes far beyond aesthetics, touching upon aspects such as accessibility, user engagement, and brand reinforcement.

By striking a balance, high-contrast pictures not only improve visual aesthetics but also boost functionality and accessibility, an asset that will strengthen online presence.

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What Types of Images Are Best for My Website?

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The type of graphics most suitable for your website depends a little on your target audience and the type of products or services you offer. If you are an online store, you will need photos of products and photos of people handling your products

If what you sell is a service, it is interesting to show photographs of people who may need your service or who are using it. It is also always interesting to show photos of the equipment and facilities.

Your clients will love seeing the backstage of your company, seeing what the place is like, and the people you are thinking of working with.

The following key points will help you to choose the best high contrast images for your website:

Use Good-Quality Images

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Another great tip for using images on web pages is to take care of the quality of the photos inserted in the site.

Currently, the screens of mobile phones and computers from which we access the different web pages allow us to view each of the photographs in great detail, which makes it essential to offer images with good characteristics.

Remember that for your images to have a good resolution, they must have sufficient pixel dimensions according to the space they will occupy on your website.

It is recommended to use a good size and sharp image, as this helps our design look simple and does not compromise our article.

Pixelated or low-resolution photos can make your website look unprofessional. Be sure to use high-resolution images that look sharp and clear on different devices, including desktop and mobile devices.

If necessary, consider investing in professional photography to obtain high-quality results.


Consider the Color Combinations

The color scheme on your website can have a significant impact on the user experience. The images you select should match the color scheme on your website.

If your website’s color scheme is blue, you should choose images that have blue elements. Images should complement your website’s overall design and color scheme.


Avoid Common Images

Avoid using very common images. For example, those taken from old archives where people smile unnaturally. Images of this type can create a sense of unoriginality and lack of authenticity on your website.

This can hurt the perception of visitors. You should look for images with high contrast that are unique and authentic to your website.

It is important to avoid cliches and common images when designing your website. This will help you establish a memorable and distinctive online presence. Digital landscapes are flooded with generic stock images and overused visuals, which fail to resonate with your audience and dilute the uniqueness and authenticity of your brand.

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By avoiding these images, you can differentiate your website and cultivate a more individual identity. Common images such as generic handshakes and overly staged scenes of an office lack the specificity needed to communicate a brand’s personality.

You can engage your audience better by avoiding these clichés. Repetitive imagery can also lead to a loss of credibility and trust as users perceive your website as uninspired or generic. Originality in image choice, whether it’s through custom photography or carefully curated visuals enhances brand authenticity and helps you connect with your audience more authentically.

Avoiding common images does not just reflect a preference for aesthetics. It is a strategy to stand out from the crowd, create a lasting impression, and make your brand more memorable.

This intentional approach to the selection of high contrast images will ultimately result in a website that is more memorable, impactful, and compelling.


Remember Your Audience

Keep your customers in mind when choosing images with high contrast for your site. Consider using images that can help families visualize the lifestyle you can help them create, such as children playing in the backyard or a couple taking a walk around the neighborhood.

A keen understanding of your audience should be the guiding principle in selecting images for your site. Your website is a digital representative of your brand and the cool high contrast images that you display play an important role in influencing the perceptions and relationships your audience has.

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It is important to understand your audience, their preferences, and expectations, to create memorable visuals. To ensure that the imagery you choose is in line with your audience’s sensibilities, consider their age, culture, and interests.

Consider the emotion you wish to evoke, whether it is trust, excitement, or nostalgia, and choose cool high contrast images that are in line with your objectives. Avoiding stereotypes that may alienate some groups is key to remembering your audience. Instead, choose inclusive visuals reflecting the diversity of your target audience.

It is important to ensure your images are accessible. They should be able to accommodate users of different abilities and cultural backgrounds. You can improve your audience’s overall experience by putting them at the forefront of the image selection process.

This will also strengthen the relationship between your brand, its community, and your brand. Every image you use on your website is a deliberate choice that has been made with an understanding of who you are trying to reach, how they will react, and what their needs are.

Remember to do your research to better understand your buyers, and let that guide the way in choosing images that resonate with them.


Make Use of Your Images or Relevant Sources

The most appropriate thing to insert images on your website is to take photographs capable of showing the personality of the brand. Furthermore, this customization feature will be valued by the client, who will find a differential advantage in your website.

However, given the impossibility of designing your images, you can also use quality graphic resources that you can find in the numerous image banks that exist today and that are established as relevant sources for the selection of images.

On the other hand, you should never use images from third parties without their permission and without respecting copyright as you could incur legal problems.


Try Free Image Resources if You Have a Low Budget

If we do not have a good collection of our images or we do not have the budget to buy images for commercial use for our online project, we have an even cheaper option: free downloadable image banks.

Images on the internet have copyright, so we must be careful when choosing one for our text, so we avoid being penalized by internet search engines. Currently, there are different image banks, where users can download the images they want to use, either for free or for a fee.

We have on the Internet, and at our disposal, numerous web pages where we can download good quality images that can deal with generic topics.

Although it is indeed the most economical option, it has many disadvantages compared to paid image banks. Thus, it is evident that they contain a smaller number of images to choose from.

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Focus On Relevance

Due to the large number of beautiful images available on the web, it can be tempting to choose something eye-catching or exciting that doesn’t have much to do with your business.

While this might look good on your website design, it won’t help your visitors connect with your content and could impact the effectiveness of your site.

By linking your content with relevant images, you can help your website visitors better understand and retain the information on your site.

The images you choose should be relevant to the content of your website. Make sure the photos reflect the theme of your business or site.


Images That Tell the Right Story

A picture is not text. It can still be read. Everything conveys a story, including the position of characters, their expressions, and how and where things are placed.

Before you choose an image, spend enough time analyzing what it tells and if this story aligns with your objectives.


Select the Correct Orientation

It is important to choose images that are oriented correctly (portrait, landscape), even though it may be possible to crop and adjust images to fit the format. So, the image is always complete and no important details are left out.

The correct orientation for images on your website is critical to optimizing your visual experience. The orientation of a picture, whether it’s landscape, portrait, or square, has a profound impact on how users interact with your content.

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Each orientation can have its implications and evoke different feelings. Landscape images are used to create a wide view, and they’re often used in scenic photos or group shots. They give a feeling of spaciousness. Portraits are perfect for capturing individual portraits or focusing on a specific subject.

They give a more personal and intimate feel. Square images are a versatile and balanced format, which can be used to integrate social media. It is important to align your website’s design with its storytelling and technical elements.

Take into consideration the design of your website, the aesthetics you are trying to achieve, and the way the high contrast images complement your brand message.

The chosen orientation must also be responsive to different screen sizes and adjust well, so that the display is consistent on all devices, including desktops, mobiles, and tablets.

Selecting the correct orientation will enhance your website’s visual flow, keep it professional, and meet the needs and expectations of your audience. This is a complex decision that impacts the user’s experience and visual communication.

The correct orientation is an intentional choice that is in line with your brand’s identity, engages the audience, and adds to the aesthetics and functionality of your website.


Image Formats

There are many image formats. The question is choosing the right one. For web pages, up to three formats that are usually used stand out: .jpg, .png, and .gif.

Each of them has a different functionality. The .jpg format is the most used because, without losing too much quality on the screen, it weighs less.

On the other hand, the .png weighs more, but it has the advantage that you have the option of designing an image with a transparent background that adapts to any color, ideal for logos.

So if our image is not going to have transparency, it does not make sense for us to use this format. Finally, there is the .gif, which is an animated sequence of images and weighs much more.


Evoke a Feeling

We’ve all heard the phrase A picture says a thousand words and this couldn’t be more true for website design. A user’s emotional response can often influence their decisions.

Images that appeal emotionally influence the viewer’s emotions. There is a good chance that the viewer will feel depressed if the subject of the image appears to be sad. Is it the emotion that you wish to convey? This question is important to answer before you begin selecting high contrast images for your site.

It is important to work on emotions that influence the feelings of your target audience about the products and services you sell. You can use an image that will make your product more appealing if you believe that it will increase sales.

In these situations, emotional contagion is the best solution. It is the tendency for two people to have similar emotions.

If you feed this tendency by selecting images with high contrast that reflect the emotion you wish your customers to feel, you will see a conversion. Images can trigger emotional convergence, which leads to conversion.

For example, choosing images that show someone looking satisfied with your service can help encourage a buyer to feel more confident about your business.

Plus, images can inspire visitors and help them connect with your business on a more personal level, which can help you stand out from the competition.


Images Shouldn’t Be Distracting

You may arrive at a website and be captivated by the images but have no clue what it is about. The images may have caused you to lose focus on the message that the site is trying to convey.

It is important to ensure that the high contrast images on your website are not distracting. This will help you create a positive experience for your users and communicate your message effectively. Images that are distracting can take away from the content of your website, make navigation difficult, and cause frustration for users.

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Users usually have a goal in mind when they visit a site. Images that are too flashy, intrusive, or unrelated to content can distract attention and cause a dissonance in the visual elements with the intended message.

Visuals that are seamlessly integrated with the text can help guide users through an intuitive and coherent narrative. Images that are cluttered or busy can make it difficult for visitors to focus on the essential information.

A webpage’s loading time is also important. Large or complex images can slow down the page, which will negatively affect the user experience.

A balance between engaging visuals, a clean design, and an uncluttered layout will allow users to easily navigate your website, absorb information, and maintain a good impression of your brand.

Images, when used with judiciousness, can enhance rather than detract from the core purpose of your site, which is to facilitate a seamless journey for users.

By ensuring your website images don’t distract, you create an engaging digital environment for your users that supports information absorption and helps to improve your online presence.


Optimize Them for Loading Speed

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Although high-resolution images are great for visual quality, they can also slow down your website’s loading speed. This can lead to a loss of visitors as users often abandon slow sites.

Use image compression tools to optimize their size without compromising too much on quality. Additionally, consider using more efficient image formats, such as WebP, to improve loading speed.

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Editing Too Much Can Be Dangerous

When we consider how to select good high contrast images, it is not recommended that they are saturated in colors or have unnatural hues.

This will vary depending on your campaign’s purpose and momentum. In general, contrast-balanced images are the best option.


Balancing Image With Text

For an effective website, it is important to achieve a balance between images and text. The art of balancing high contrast mode images and texts is an intricate and nuanced skill in web design. A harmonious interaction between visual and written components is essential for a user-friendly and engaging experience.

This delicate balance is guided by the principles of visual hierarchy, which emphasizes the strategic use and placement of typography, color, alignment, and proximity. These principles allow users to easily navigate content and understand it by distinguishing headlines from body text and images.

By using contrast, such as variations in color, size, and style, it is possible to prioritize important information. Consistent alignment creates a professional layout. Strategic proximity helps to organize related elements.

When carefully chosen and coordinated, typography and color schemes contribute to a cohesive visual identity. This balance can be achieved in practice by incorporating high contrast images that reinforce and enhance the written content.

This results in a web design that is visually appealing, easy to navigate and communicates effectively.


Perform SEO Actions on Your Images:

Images are also a factor that helps improve the position of your website among search results when a user makes a query on the Internet. Thus, actions can be carried out to improve SEO positioning through high contrast images.

Optimizing images for search engines is an essential aspect of overall SEO strategy. Here are the best SEO actions to perform on your images to enhance visibility and improve search engine rankings.

Use Descriptive Filenames

When saving images, use descriptive filenames that include relevant keywords. Instead of generic names like “IMG001,” use a descriptive name. Search engines use filenames to understand image content.

Add Alt Text

Include descriptive and keyword-rich alternative text (alt text) for each image. Alt text serves as a textual description of the image and is crucial for accessibility. Search engines use alt text to understand the content of images, improving your chances of ranking in image searches.

Utilize Image Sitemaps

Create an image sitemap to provide search engines with information about the images on your site. This helps search engines index and understand the context of your high contrast images, potentially leading to better visibility in image search results.

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Caption Images

Adding captions to images provides additional context for both users and search engines. Use captions to describe the image or provide relevant information. This can enhance the semantic understanding of the content surrounding the image.

Implement Structured Data

Include structured data markup, such as Schema.org, to provide search engines with detailed information about the content of your images. This can result in rich snippets in search results, offering users more information and potentially improving click-through rates.

Optimize Image File Paths

Ensure that the file paths for your images are SEO-friendly. Use descriptive folder names and keep file paths concise. This makes it easier for search engines to crawl and index your images.

Host Images on a Cdn

Consider hosting your images on a Content Delivery Network (CDN). CDNs distribute your images across multiple servers globally, reducing latency and improving loading times. Faster loading images contribute to a better user experience and can positively impact search rankings.

Promote Image Sharing on Social Media

Encourage image sharing on social media platforms by optimizing high contrast images for these channels. Use open graph tags and Twitter cards to control how your images appear when shared, ensuring they are visually appealing and provide relevant information.


Consider Diversity

Consideration of diversity in choosing images for your site is more than a gesture towards societal inclusion; it’s a strategic imperative to foster a feeling of belonging, increase your audience reach, and enhance your brand reputation.

Diverse imagery is more than just a show of diversity. It authentically represents the complexity and richness of human experience. You can create a digital space that is more welcoming and relatable by showcasing people of different backgrounds, ethnicities, and genders.

This intentional choice resonates with a wide range of audiences, building trust and connections with people who feel authentically represented. Diversity in imagery goes beyond demographics and encompasses a variety of experiences, occupations, lifestyles, and professions.


Utilize White Space Effectively

White space or negative space is an important principle in website design that goes beyond aesthetics. It has a profound impact on the user experience and readability.

White space, or negative space, is more than just the absence of text. It is a design element that allows users to digest information in a more coherent and digestible manner. White space, when used judiciously around text and images, creates a visually appealing layout.

This deliberate use of space guides users’ attention, prevents visual overload, and ensures that important elements are highlighted. White space not only enhances readability but also creates a sense of hierarchy and organization within the content.

This allows users to navigate easily. A well-balanced use of white space can also create a sense of professionalism and sophistication, which will help to promote a positive image of your brand.


Update Images Regularly

Maintaining your audience’s interest is dependent on keeping your website visually updated. It is important to regularly update high contrast images on your site. This is more than just a matter of aesthetics. It is also a dynamic practice with many benefits.

A website is dynamic, and regular updates to the visual content are important to maintain its vibrancy and relevance. Images that are current and fresh not only grab the attention of visitors but also give them an impression of a dynamic and evolving website.

This is especially important for industries that experience frequent changes in trends, products, or services. Updated images are essential to reflect the latest promotions, offers, and information. This ensures that your visitors will receive accurate and up-to-date content.

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Search engines also favor sites that update their images and content regularly. This could improve your website’s visibility on search engines. A proactive approach to updating images also shows a commitment to user engagement and encourages repeat visits.

In the age of social networks, where visual content can be widely shared, having regularly updated, shareable images will help you to reach a wider audience, and encourage community engagement.

When approached strategically, this iterative image update process aligns your site with industry standards, but also improves its performance, user experience, and competitiveness on the digital landscape. Elevate Your Designs with Our High-Contrast Images – Download Your Favourite’s Now!


Optimize Images Before Uploading

Before uploading an image to your page you must optimize it. Each image takes up space on your server and has to be downloaded every time a person opens your page for the first time.

This means that if there is an excess of images or if they are not optimized, the loading of your website will be much slower.

The optimization of images for speedy loading is an essential practice in web design. It has a profound impact on the user experience, rankings by search engines, and performance of your website.

Your website’s loading speed directly impacts user satisfaction and retention. Users expect content to be available almost instantly in an age where attention spans have become increasingly short.

Loading speed is an important factor for search engine algorithms, beyond the user experience. Search engines give priority to websites that load quickly, as they consider them more relevant and user-friendly. 

Something that harms you because you will lose visitors and Google will see it as a negative factor when it comes to positioning your website.

  • Adjust the size of the image before uploading it to your website: Uploading an image at a huge size and then adjusting its size within WordPress is a mistake, since although what is See if it is a small image, the one that will be downloaded is the large one. If it is someone who is connecting from their phone, imagine the amount of data it will consume to enter your website if you fill it with unnecessarily large images.
  • Compress your images before uploading them:  After adjusting the size, it is important to compress the image as much as possible without losing quality. There are online tools that allow you to compress images.


Do Not Abuse Inspirational Images

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When they don’t have specific content to share, many brands choose images with inspirational messages. When they don’t have a specific message to share, many brands opt for images with inspirational messages (famous quotes, phrases, etc.). They must still adhere to certain guidelines.

Make sure that your motivating message is relevant to your area of business. The photocopy shop’s bill won’t include a beach in paradise with a heartbreaking phrase.



Selecting the right high contrast images for your site is a complex process that involves a blend of technical expertise, artistic sensibility, and an understanding of your target audience. Implementing the tips in this comprehensive guide will help you create a visually stunning site that not only grabs attention but also effectively communicates your brand’s message.

Reassessing and updating images regularly will ensure that your website is dynamic, resonates well with your audience, and stands out on the digital landscape. The right high contrast images are crucial to the success of your website and a positive experience for users.

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